This week I have been asked to write a blog entry that explores a non-profit organization from the Social Sector from the perspective of Enterprise 2.0 Value Levers. The social sector value levers as defined by the McKinsey Report are: Crowdsourcing resources and solutions, Mobilizing Resources, Fundraising, Creating and expanding volunteer network, Retaining support, Education, and Engaging supporters. Additionally there are the Enterprise Wide levers: Improving collaboration and communication, and rapid organizing.
Re-introducing Stepping Stone Clubhouse
I introduced Stepping Stone Clubhouse in a previous blog entry in which I briefly touched upon the ways in which the organization is already engaging with Enterprise 2.0 principles. This time I will drill down into areas where the organization could better harness the might of social media to improve upon the ways in which it is running itself and to better capitalize upon the opportunities presented by Enterprise 2.0.
Stepping Stone Clubhouse is a not for profit, non-institutional setting in which people with a mental illness receive support and opportunities to re-engage with the broader community. It provides advocacy, rehabilitation, housing, and employment opportunities to its membership. It exists within the broader community of the ICCD , an International organization that provides: Expansion, Accreditation, Training, Research, Advocacy and Public Awareness to mental health clubhouses around the world.
Being a service based clubhouse (not a drop in centre) at the very core of Stepping Stone Clubhouse, and all other ICCD clubhouses, resides the principal of community. Stepping Stone Clubhouse therefore has more to gain from the principals of Enterprise 2.0 then just about any other type of organisation.
As covered in my previous blog entry on Stepping Stone Clubhouse the organization already engages in the wider community of clubhouse, with many other government and non-government organizations, and within its owner community of members. Further researching the organization, however, I have found that its approach to Social Media lacks in direction and drive and I do not believe the organization is successfully getting all it can from the realm of Enterprise 2.0. Though they have a Facebook page it does not invite involvement and is more of a newsletter keeping interested members of the public up to date with what is going on in the organization.
Crowdsourcing resources and solutions
One of the core services Stepping Stone Clubhouse offers to its members is opportunities (health services, housing, employment, and education) available from the broader community. Though it does utilise a quite large web of contacts to find opportunities for its members, it does not utilise a social media world of opportunities to its full potential.
Stepping Stone could help its members find employment by promoting them on its Facebook page, and or on its own website. By advertising an individual’s skills and talents, and their availability it could utilise a far broader network of contacts. By crowd sourcing in this way the clubhouse would also be advertising its activities and would be able to better promote its membership to the world at large. This could be extended to the housing program advertising members who are looking for accommodation and would probably also help its members find housing from unconventional sources.
Additionally Stepping Stone Clubhouse could do more to crowd source solutions to problems that the clubhouse faces. Though the organisation crowd sources from its membership in face to face meetings and also utilise its network of external contacts it has not yet extended this principal to opening itself up to a greater membership. Crowd sourcing in this manner would bring in solutions from a much broader base of people and would also promote the organisation in an ongoing way to its readership.
I have only been able to briefly touch upon some of the multitude of benefits that an organisation such as Stepping Stone Clubhouse could draw from a more active involvement in the world of social media.
Your input is valued
Please feel free to respond with any ideas you may have about how Stepping Stone Clubhouse could gain greater benefits from Enterprise 2.0 value levers.
Blogs I have read so far
See Adams latest blog entry for insights into how the Cancer Council can better capitalise upon the benefits of Enterprise 2.0 Social Media.
See Connors latest blog entry for insights into how Surf Life Saving Australia can benefit from Enterprise 2.0 value levers